RiseUp
website
Through 2023, We recreated RiseUp's main website. Since it focused on brand awareness rather than conversion, we had more creative freedom to really emphasize our values. In line with our financial wellbeing strategy, our unique selling point was the app's fresh approach to finance: human, friendly, easy to understand. No dashboards, no complications. The design goal was to emphasize simplicity and wellbeing.
The process
Breaking down the messaging
As a start, we mapped our value propositions, understanding what should be the main ones showcased in our website.
We opted for valuable + easy to understand in first/second visit.
Structure and wireframing
I partnered with the copywriter and Head of Marketing to align with stakeholders on the site's structure and messaging priorities. Through an iterative wireframing process, I designed layouts that best communicated our key messages.
Skeches
Home Page
How it Works page
The challenge of presenting and simplifying key features in the product was one of my favorites. The work involved many sketches, user testing and iterations, as well as art direction of all animations.
