RiseUp
website
Web design, Content strategy & architecture, UI
Through 2023, We created RiseUp's UK and IL websites in-house. Since they both focused on brand awareness rather than conversion, we had more creative freedom to really emphasize our values. In line with our financial wellbeing strategy, our unique selling point was the app's fresh approach to finance: human, friendly, easy to understand. No dashboards, no complications. The design goal was to amplify the human side of finance.
Both websites had the same strategy and messaging structure in mind, but content was different due to the different services RiseUp offered in each country.
The process
Breaking down the messaging
As a start, we mapped our value propositions, understanding what should be the main ones showcased in our website.
We opted for valuable + easy to understand in first/second visit.
Structure and wireframing
I partnered with the copywriter and Head of Marketing to align on the site's structure and messaging priorities, then planned layouts that best communicated our key messages.
How it Works page
The challenge of presenting and simplifying key features in the product was one of my favorites. The work involved design as well as art direction of all animations.